It starts with your numbers, not a content calendar. You'll find the easy wins in your diary before you post a thing.
Lily BrunningFound, Chosen, Booked toolkit · £27
The DIY marketing and business toolkit for independent hair stylists
Be the stylist the right clients choose, without working out the marketing alone.
You do the hair. You want to be known locally, book more of the right clients and keep more of what you earn. This toolkit takes you step by step to knowing what to charge, what to say and what to post so the right people notice you, with ready-to-copy AI prompts, so you're never left wondering how.
- Download straight after payment
- Word, Excel, Google Docs and Sheets versions
- Secure checkout by Payhip
You've saved a hundred posts about marketing. You still don't know what to do on Monday.
Maybe you've paid for a course. Maybe you've watched the videos. You know you should post more, raise your prices and sort out Google. But nobody's told you where to start, so it keeps getting pushed back.
This toolkit tells you the next step, then the one after that.
No videos, no subscription, just eight clear steps towards more take-home pay and new clients.
Your answers do the work. Answer the questions in your workbook, paste them into the AI prompt, and get something personal you can use straight away.
Made for stylists. Real salon examples, messages written for your clients, and UK prices and rules.
How it works
Your knowledge, and a little help putting it into words the right clients are looking for.
- 1
Answer the questions in your workbook, in your own words. Messy is fine.
- 2
Paste the prompt into any AI tool, free versions included, with your answers.
- 3
Check what comes back and make it sound like you. You stay in charge.
No AI experience needed. AI helps you draft. You make the decisions.
Social media and local search
Not just attention. The attention of people who could become your next clients.
Know what to post
- Turn the questions clients ask in the chair into posts the right people are already wondering about
- Give every post one job: get noticed, build trust, help them choose, or make booking easy
- A 30-day plan at a pace you can keep, such as 3 posts a week
- Capture content during appointments, then batch it in an hour or two a week
Get found nearby
- Set up or improve your Google Business Profile so local searchers can find and choose you
- Build an honest review habit, with replies ready to use
- Use local Facebook groups, where people ask for recommendations
- Make booking simple: one clear way to book and prices that are easy to find
By the end, you'll have
- Your five key numbers, so you know what each service really earns and what a regular client is worth
- Up to 3 money moves for the next 30 days, each with a first step and a message ready to send
- In your clients' own words, why they choose you and who you're for
- A Business Message Guide you can use for every caption, bio and page
- A complete Google profile and a simpler route to booking
- A 30-day social media plan that speaks to the clients you want, and your first batch of posts ready to schedule
Three stages with eight short steps to work through at your own pace.
Stage 1: Booked and paid.
Make more from what you already have.
- 1See what you already have(about 20 minutes)
- 2Know your numbers(30 to 45 minutes)
- 3Choose your quick wins(about 30 minutes)
Stage 2: Chosen.
Get clear on who you're for and why they pick you.
- 4Find out why clients choose you(about 30 minutes, plus replies)
- 5Decide who you're for and what to say(about 45 minutes)
Stage 3: Found.
Show up where people are looking.
- 6Get found on Google(about an hour)
- 7Plan your content(a week of noticing, then about an hour)
- 8Create in batches(5 minutes per appointment, then 1 to 2 hours a week)
Bonus: Earn beyond appointment hours
A taste of what's inside
£5 more on a £60 service you do 40 times a month is £200 a month, without one extra client.
Step 2 shows you where your easy wins are.
"Isn't that too basic to post?"
One stylist asked me this about the questions her clients ask every day. How long do extensions last? Can I swim in them? Basic to you is exactly what your clients don't know. Step 7 turns those questions into a month of posts.
Everything you need, in one download
Look inside the toolkit
The guide. Eight steps across three stages, each with a worked salon example so you know what done looks like.
Your workbook. Where your answers go, with the awkward messages already written for you.
Your pricing planner. Put your own figures in and see what each service is really earning you.
AI prompts. Paste in what you already know and get a first draft back in your own voice.
Canva carousel template. Swap in your photos and words, then post it.
All for £27. Less than a cut and blow-dry.
And it isn't wasted. If you'd rather have it built for you, the £27 comes off any done-for-you package.
Who it's for
This is for you if:
- You're an independent stylist with regular clients
- You'd rather learn it and do it yourself
- You can find a few focused hours over a few weeks
It's probably not for you if:
- You want it all done for you (see the done-for-you packages)
Proof and the person behind it
"Lily brought everything back to basics and made it feel easier. I thought I needed to create content like an influencer, but she helped me focus on what would actually attract clients at this stage of my business. She created a roadmap, gave me ideas I had never considered and supported me step by step so it never felt overwhelming. I would honestly be lost without her."
From a stylist I worked with one-to-one. It describes that work, not results from the toolkit.
I'm Lily. I've spent over a decade in sales and marketing, building it from the ground up for founders and small businesses, and I made this from the work I did with a close friend, an independent stylist who was brilliant behind the chair and stuck everywhere else.
FAQs
How long will it take?
Most people work through it in a few focused sessions over a few weeks. Some steps include waiting time, like client replies or Google checking your profile.
Do I need to pay for AI tools or Canva?
No. Free versions of ChatGPT, Claude, Gemini or Copilot work, and so does free Canva.
I'm not great with spreadsheets.
The planner does the maths for you, and there's a simple version to do by hand in your workbook.
I do lashes, brows or nails. Will it work for me?
Yes. The examples are mostly hair, but the steps work for any appointment-based beauty business.
What if I get stuck?
Every step has a worked example. If you'd rather have help, the £27 comes off any done-for-you package.
Does a month of content mean 30 posts?
No. You choose a pace you can keep, such as 3 posts a week, and the plan is built around it.
How do I get the files?
Straight after payment, on the confirmation page and in your purchase email.
Is personal help included?
No, it's self-guided. If you'd like help, the done-for-you packages include it, and the £27 comes off.
Rather have it done for you?
Same method, built for you. Your brand book, content plan, website, Google profile and booking, done with you in a few sessions. The £27 comes off any package.
Your next step is the first one.
Twenty minutes with Step 1, and you'll already know where your easy wins are. Finish Stage 1 this afternoon and you could be charging more by tomorrow.
Get the toolkit for £27All eight steps come to roughly 5 to 7 focused hours. Step 4 waits on client replies and step 7 asks for a week of noticing, so most people spread it over two or three weeks rather than one long evening.
Product terms · Privacy policy
Self-guided digital resources. No personal consultation included.